New York Magazine's "Ask A Shop Clerk" feature seems to be increasing in frequency. Recently, SoHo's Coco-Mat is in the spotlight, which only reminded The Shophound of the last time "Ask A Shop Clerk" interrogated a mattress seller. It's been a while, so we don't know whether Hästens' Ryan Stepka is still hawking pricey mattresses, but he's old news now. SoHo's top mattress seller is now Rosemary Charou, who will send you to sleep on one of Coco-Mat's not-at-all inexpensive all natural beds. Rosemary is not nearly as personally forthcoming as her erstwhile predecessor. In fact she's all business and product knowledge, so we don't learn much about her at all. We do learn that her mattresses are all natural and metal free, meaning no springs and only natural rubber, coconut fiber, real seaweed, horsehair, and wool and other natural materials are used in the products. Sounds nice. How does $1,660 sound as an opening price point? There are some extra added selling points:
NY Mag: What makes that better than a regular mattress?
Rosemary: Rubber is one of the most hypoallergenic materials in nature—except for those allergic to latex, of course. And because these have organic cotton and wool covers, you won’t get dust mites.
NYM: What about bedbugs?
R: That’s the great thing: Natural rubber is inhospitable to bedbugs. They don’t like the smell.
If you can repel bedbugs, you can probably sell those beds for whatever you want in New York City.
Ask a Shop Clerk: Rosemary Charou (NYMagazine)
Coco-Mat 49 Mercer Street near Broome Street, SoHo
Previously:
Employee Of The Week: Ryan Stepka at Hästens (10/30/2006)
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