"Cheap, cheap, cheap," is how this week's Critical Shopper Jon Caramanica describes the merchandise at the cheery, new Joe Fresh flagship in this week's Thursday Styles. Initially, it's meant to describe the actual price tags at the Canadian fast-fashion chain that is doing its damnedest to take New York by storm. Later on, however, it takes on more of a "you get what you pay for" connotation as our shopper centers his observations around the fate of a loose button on the shirt from his own wardrobe that he chose to wear on the day he visited the store. Faced with an embarrassing open shirt, he takes to the dressing room, but falls short of being impressed.
A contrast club collar shirt felt flimsy, and a salmon oxford felt slick. Colorwise, I preferred a navy military shirt ($24), though its collar crumpled as if made from Kleenex.
Not too promising, but an especially lint laden sweater added on top was the real dealbreaker for the look. We are reminded of the free-spending character played by Mimi Kennedy in Woody Allen's "Midnight in Paris." Crass as she was, her mantra included words all serious shoppers should live by: "Cheap is cheap!"