ODIN Meets Target This September
May 9, 2012
A couple of days ago we heard about Kirna Zabête's selection as one of the next retailers for the Shops at Target program, and today brings the news that one of The Shophound's favorite men's stores, ODIN will also be featured along with San Francisco's The Curiosity Shoppe.
Odin founders Eddy Chai and Paul Birardi (pictured above with images from their store, not the upcoming collection) have created an exclusive line of sweaters, henleys, button-downs, pants, shoes and accessories that reflect their store's singular aesthetic. Target tells us that the line is meant to appeal to "both the sartorially savvy and the guy who’s worn the same pair of jeans his whole life". The line will appear in Target stores and online on September 9th along with collections from the other two stores and and more retailer to be announced on Thursday, so stay tuned.
It’s a Man’s World: Introducing Odin at Target (A Bullseye View/Target.com)
ODIN New York (Official Site)
Scents In Space: ODIN Creates A Pop-Up Environment For Its Fragrances