Yesterday evening, The Shophound was invited down to ODIN's Lafayette Street flagship for "Guys Night" which included snacks, a game of Plinko with Target gift card prizes (below, right), all kinds of booze and a long awaited look at the retailer's upcoming collaboration collection for The Shops at Target. 
If you are wondering if Target can put together a collection that can respectably hang in a boutique famous for selling labels like Rag & Bone, Common Projects, Burkman Bros. and Thom Browne, then wonder no longer. The collection was so well conceived that we didn't immediately realize that, instead of Odin's usual fare, the mannequin display above was entirely dressed in the Target line right down to the sweet pair of white-soled, suede desert boots that Odin owners Paul Birardi and Eddy Chai created for the giant chain. The clothes capture the store's signature, moody character with plenty of dark plaids and patterned knits in an earthy color palette, but they still maintain an accessible feeling that should easily appeal to Target customers unfamiliar with the exclusive mini-chain of downtown boutiques. 
Unfortunately, we only managed to score a $25 gift card from our misbegotten game of Plinko, but we did get an advance piece of the collection for ourself as we left, along with plenty of media information including the complete lookbook for the line which you can see below. This round of The Shops at Target, including lines from Kirna Zabête, Patch NYC and The Curiousity Shoppe as well as Odin, will drop in Target Stores in just about a month on September 9th, and, just in case they can't make it up to Harlem or out to the other boroughs, lucky Manhattanites will be able to purchase the respective collections at Odin and Kirna Zabête as well. Odin's line will range in price from $14.99 to $99.99, so have a look below and make your list. We don't think it will last too long in stores.
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