Ghurka Sets A Second Store For SoHo


Oliver Peoples, Nina Ricci, Donna Karan, Band of Outsiders, Catherine Malandrino, Vince, Valentino, Zegna, Hermès, Giorgio Armani


Man Of Many Lines, Thom Browne Goes Grey For A Capsule Collection

Thom-greyCult designer Thom Browne continues to realign his signature brand by reaching out to a younger customer with a capsule collection set to launch this fall called Thom Grey. A play on his own name, the new line is meant to offer a more casual, relaxed take on Browne's classic point of view at a somewhat lower (but still decidedly upscale) price point.

Since receiving new Japan-based backing in the past few years, observers have noticed a new emphasis on lower prices and casual items like khakis and cotton knits in the main Thom Browne label that have pushed the brand into more casual retail doors like Barneys Co-op and Odin. Even the designer's tailored items have come down a bit in price with noticeably different production quality. The new Thom Grey label, if it is a success, should ultimately delineate his offerings into a luxury collection and a sporty, casual line pitched at different markets.

Still, it won't be cheap. Outerwear will run from $795 to $1,100, jackets from $725 to $1,000, trousers for $325 to $550, knits from $450 to $600 and his signature cotton oxford shirts will start at $195.

Brown is no stranger to juggling multiple labels. Aside from his own men's and women's collections, he continues to design Brooks Brothers' Black Fleece line for men and women as well as Moncler's Gamme Bleu premium collection

Look for the new brand later this month exclusively at Barneys New York which will carry it for one year, as well as select retailers in major cities around the world which will have a similar arrangement.

Thom Browne to Launch Capsule Line (WWD)


The comments to this entry are closed.