POP-UP ALERT: Steven Alan Brings Apolis
To New York This Fall
To New York This Fall
August 9, 2012
A little bit of California style consciousness raising is coming to Chelsea this Fall as Steven Alan is planning a pop-up shop for the L.A. based brand Apolis. The shop will run from October 18th through November at Alan's new Chelsea store on 10th Avenue.
For those unfamiliar with Apolis, the men's brand, as stated on its website, "co-creates products with manufacturers and directly allows the market to determine the future of each item we produce. It is a hands-on model to provide people access to opportunity. We call it 'advocacy through industry,'" . Founded in 2004, it has become something of a cult brand in part by offering all sorts of cool collaborations with other cult brands like Filson, Sigg, Patagonia and Matteo among others. The brand produces products domestically and internationally with a healthy helping of social responsibility and advocacy so there will be no dodgy factories or questionable labor practices involved. The pop-up will feature the brand's travel products along with the special Apolis + Steven Alan Chelsea market tote (as opposed to a "Chelsea Market" tote) pictured here. Reportedly, the shop will also be scheduling programs, photo shows, and documentary films about the brand's design philosophy which may either inspire you as a consumer who can support development around the world or make you feel guilty for buying things from anyone else —or maybe both. We'll get a chance to see for ourselves thins Fall.
Steven Alan to Open Apolis Pop-Up at Chelsea Store (WWD)
Apolis (Official Site)
Steven Alan (Official Site)
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