TODAY IN UNLIKELY BRAND EXTENSIONS: Is Your Mail Carrier The Next Fashion Icon?

Everyone knows that The U.S. Postal Service is under pressure. Since it's the only government agency that is required to be self supporting, it has to find new sources of revenue as Americans migrate to paperless communication. Would you have guessed the solution to its financial woes would be a fashion line?

Well, we wouldn't have either, but it's happening. The Postal Service is joing forces with the Cleveland, Ohio based apparel company Wahconah Group, Inc. to produce and market a menswear line called “Rain Heat & Snow", named after the famous motto, "Neither snow nor rain nor heat nor gloom of night stay these couriers from the swift completion of their appointed rounds."

The line is planned to go beyond basic sportswear items to include all-weather 'smart apparel' meant to work technologically with various electronic devices and accessories. It's an ambitious target, to be sure, especially since, hardworking and valiant though they may be, letter carriers have never exactly been noted for their fashion inspiration. Look for the new “Rain Heat & Snow" label to appear sometime in 2014, and maybe next year, your mail carrier will get a more stylish look as a bonus.

U.S. Postal Service to Introduce New Product Line (U.S.P.S.)
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