FALL PREVIEW CIRCUIT:
Looking Ahead To Fall '13 With Levi's
March 25, 2013
Click all images for a larger view in a new windowLast week the folks at Levi's invited The Shophound down to Milk Studios for a close look at what America's oldest clothing company has to offer us for the Fall 2013. Luckily, there was no hurricane to derail the proceedings like there was last season, and rather than having a blowout cocktail party as they have in the past, the staff scheduled daytime appointments so we could get a guided tour of all the label's collections —so, no beer, but plenty of good, solid clothes. Here are some highlights to keep an eye out for when the Summer starts to wane:
EVERYTHING OLD AND INEXPENSIVE IS NEW AND NOT SO INEXPENSIVE
For the Levi's Vintage Clothing line, the brand's design team comb the archives season after season to meticulously reproduce classic styles right down to the packaging and hangtags. For fall, they have set their sights on the Orange Tab (pictured at right). Readers of a certain age may remember this line as the most popularly priced version of the Levi's brand in the 60s and 70s. For Fall, you'll see Trucker Jackets and Bell Bottoms direct from the 1970s as well as original slim jeans and chambray shirts from the 60s —unfortunately all at premium 21st century prices. The "Boomtown" section (pictured above) spotlights Motown inspired looks from what was then a thriving Motor City, and as always, the latest revisit of the signature 501 denim jean comes from 1978 for everyone feeling nostalgic for the Carter Administration —perfect to wear with that fringed suede western jacket.
MORE FASHION AT THE HIGH END
Levi's top-of-the-line Made & Crafted collection (pictured at left) has always offered the most luxurious versions of the brand's classics, but for fall, get ready for a lot more fashion from this European designed division. You'll see bold, graphic prints, a sophisticated color palette, the softest cotton khakis and lots of stylish accessories that look more like they came from Opening Ceremony than the denim bar.
NEW CLOTHES CAN BE ENVIRONMENTALLY RESPONSIBLE —AND YOU MIGHT NOT EVEN NOTICE
Levi's remains committed to improving the environmental impact of its production methods through its Waste<Less program. Next Fall, the polyester in your bright cotton blend corduroy jeans might come from the water bottle you just recycled, but unlike the brown paper napkins at Starbucks, you won't be able to tell.
DON'T WORRY, THE LEVI'S YOU LOVE WILL ALWAYS BE THERE -ONLY BETTER
Innovation has not pushed out the old reliable basics. The main Red Tab collection (pictured below) will have plenty of the classic and affordable denim jeans, western shirts and jackets that everyone loves. Look for vintage inspired 2-tone variations and witty, modern twists like a women's Trucker jacket with wide, kimono sleeves for a fresh-off-the-runway spin on a mainstay.