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It's Fifth Avenue for Ralph Lauren

It's not likely to supplant his lavish twin mansions on Madison Avenue and 72 Street, but a spokesperson for Ralph Lauren has confirmed to WWD that the designer has leased 35,000 square feet for a boutique in the Coca Cola Building at 711 Fifth Avenue at 55th Street. Though the deal has been rumored for months, the designer has apparently been negotiating for the former Disney Store space since 2010.

This adds Lauren to the list of designers (as one of the few Americans) with double boutique exposure on both Fifth and Madison Avenues, and this shop puts him on the same block as Armani 5th Avenue and Dolce & Gabbana's just opened brand palace. Though further details about the store are few, it is expected the the store sill carry a mix of the designer's higher end labels including Collection, Purple, Black and possibly Blue Labels. No word yet on opening dates, but the designer continues to be a busy shopkeeper in Manhattan with his first freestanding Denim & Supply boutique set to open soon replacing the defunct Rugby store on University Place.

Ralph Lauren to Open on Fifth Avenue (WWD)


In San Francisco, the Polo/Ralph Lauren store near Union Square closed recently. The location, in the Crocker Galleria, had become somewhat off the beaten track - the store was surrounded by financial services firms in recent years. Wonder if they are looking for a similar more high profile location - closer to Union Square.

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