It may be hard to imagine, but this Fall's Fashion Week will mark the first time that Opening Ceremony presents its popular wholesale collection on an actual runway (not including the occasional Chloë Sevigny collaboration). To celebrate, designers/shopkeepers/owners Humberto Leon and Carol Lim will be commandeering their Pier 57 show space for a whole week and staging a pop-up market event to be called Opening Ceremony BTW (for 'By The Water"). Open from 11 AM to 7 PM on September 5th through the 7th, the retailer will bring a collection of separate shops housed in shipping containers including Rihanna for River Island and DKNY Exclusively for Opening Ceremony as well as food vendors like Asia Dog, Café Habana, Spur Tree and the Dominique Ansel Bakery. Estée Lauder will host a Pop-up salon featuring nail art and there will also be " Coca-Cola Designer Drinkware products" —so there will be sponsorship. Last, but by no means least, there will be a special selection of Tenga "male pleasure" products with customized packaging based on Opening Ceremony's Spring collection, which should make for some really interesting gift bags.
Lim tells WWD, “It’s our version of giving guests the experience not only the day of the show. They can see curated fashion products and food. We thought, ‘Why not extend it for the entire fashion week?’” The designers worked in cooperation with Young Woo & Associates which is in the process of redeveloping the 60 year-old "SuperPier" (pictured in a rendering above) and will also offer other shops and vendors during Fashion Week. What's the best part? Unlike most Fashion Week events, the markets will be open to the public —no invitations necessary.
Opening Ceremony Sets Plans for First New York Fashion Week (WWD)
Pier 57 (Official Site)