Despite the continual turmoil backstage at JCPenney, the retailer seems to be going full speed ahead with at least a few of the initiatives that came along with the chain's radical makeover last year including the addition of popularly priced Canadian brand Joe Fresh. Next Tuesday and Wednesday, August 21st and 22nd, Penney's and Fresh will try to jump-start a somewhat lackluster back-to-school shopping season with a temporary orange grove in the Times Square pedestrian plaza between 46th and 47th streets that promises "treats and activities for the entire family" along with latest collection for kids. Orange is, of course, Joe Fresh's unmistakable signature color, so you shouldn't miss the pop-up shop even in the usual crushing crowds of Times Square. Just in case you think it's all for promotion, proceeds from the event will benefit Adoptaclassroom.org, which connect donors to specific teachers so they can use and purchase much needed resources for underserved classroom in the community.
Joe Fresh x JCPenney Orange Grove on August 21st - 22nd between 46th & 47th Streets, Times Square
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