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Barneys New York is still not out of the woods in regards to the Profiling/Shoplifting scandal that exploded in the national press last month. Suddenly, the highly touted upcoming promotion with Jay Z, "A New York Holiday" looked more like insincere pandering than the cool team-up the store was aiming for. Luckily for Barneys, Jay Z has decided to stay on board with the promotion, but in light of the controversy, some adjustments have been made. For starters, it is now 100% of the proceeds from sales of the special BNY SCC Collection collaboration merchandise that will be donated to the Shawn Carter Foundation, rather than the 25% that was initially announced. In addition, 10% of all sales storewide on the launch day, this Wednesday November 20, will also be donated to the foundation which provides educational opportunities to young people facing socioeconomic hardship. Finally, the big launch party that was scheduled for Wednesday evening has been completely cancelled. Originally planned to be held in a venue other than the store itself, the event is likely to have appeared unseemly given the fact that Barneys along with Macy's, is currently under investigation by the State's Attorney General's office as a result of the scandal. There is also the very likely possibility that most of the other celebrity guests expected at the event were unwilling to make an appearance in support of the store that has been the object of so much outrage in recent months. Our guess is that had Barneys gone ahead with the party, they would have found themselves with an embarrassing lack of attendance that would have created yet another PR nightmare. As bad as cancelling looks, actually proceeding with the party would have been worse.

Barneys Cancels Wednesday Jay Z Event (WWD)


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