As if on cue, Today's Thursday Styles features Critical Shopper Jon Caramanica at the store menswear blogs have been buzzing about for the past few weeks. The Armoury, in unlikely TriBeCa, describes itself as "Artisanal Clothiers" which should be a red flag for anyone who has a low threshold for clothing purveyors who may take themselves just a bit too seriously. Caramanica has, on occasion, been just such a person, but today he is completely enthralled by the store, which also has a sibling in Hong Kong. Even a $65 pocket square with hand-rolled edges seems irresistible. "You wanted to buy a whole summer suit just to have something to wear it with," he writes. Somehow, The Armoury has made the usually rarefied clothes that get salivated over on Tumblr and Instagram more accessible.
Reblogs do not a style make. But the Armoury makes a certain refinery almost approachable, and appealingly intimate. Just ask the Drake’s cashmere turtleneck ($500) that loved me so much, it clung to me tightly and didn’t want to be taken off. Now it’s calling me, texting me at all hours. “When can we be together,” it wants to know..
Oh, we have all been there.
Critical Shopper: In TriBeCa, a Savile Row Fantasy By Jon Caramanica (NYTimes)
The Armoury 168 Duane Street, Tribeca
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