POP-UP ALERT: Sarah Jessica Parker Will Re-Open Treasure & Bond For Her Pop-Up

For everyone who is waiting to find out where Sarah Jessica Parker will be appearing in New York to launch her new SJP shoe collection, WWD is reporting that the 3-day pop-up store will be located in the space that used to be Treasure & Bond at 350 West Broadway in SoHo. The actress/perfumer and now cobbler will reportedly be on-site for all three days to meet and greet customers and sell some shoes, so prepare yourselves for a crush of loyal Sex And The City fans to inundate the shop. The line is to be exclusive to Nordstrom stores, so it is not terribly surprising to see that the pop-up store will be in the space of the now-shuttered Nordstrom-owned boutique, which the retailer, apparently, still controls. After the New York appearance, Parker will be visiting Nordstrom stores in Seattle, Los Angeles, Chicago, Miami and Dallas through March 9th. The line will initially launch on February 28th on the store's website as well as in only 25 out of 117 Nordstrom locations including Garden State Plaza and Cherry Hill in New Jersey and Roosevelt Field on Long Island in the New York City area.

SJP by Sarah Jessica Parker Pop-up February 28 - March 2 at 350 West Broadway between Broome & Grand Streets, SoHo
Sarah Jessica Parker Teams With Nordstrom (WWD)
Previously:
Pop-Up Alert: Sarah Jessica Parker's Shoe Line SJP Gets A 3-Day Pop-Up