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JON CARAMANICA GOES SHOPPING:

Not A Retirement Community Edition

17zCRITICAL3-superJumboIn tomorrow's Thursday Styles, it looks like our Critical Shopper Jon Caramanica has found one of the Brooklyniest stores in Brooklyn. You couldn't be faulted for confusing someplace called Leisure Life with an assisted living facility, but that name is just the kind of ironic touch that reminds you what borough you are in. The hip buzzwords are all here: Deadstock fabric, reworking vintage material and "Old World rigor". The year-old establishment has apparently been fully approved by the impeccably influential bloggers at Street Ettiquete, so it must be fairly well above reproach. "Leisure Life also offers a savvy read on what a mature hip-hop aficionado would want to wear in middle age," our shopper writes, further outlining the store's very specific focus. "I gravitated immediately to a navy shirt with a cabin-themed print, a clear nod to some of the more eccentric Polo fabrics ($120)." It sounds like a style blog come to life.

Critical Shopper: For Friends in the Know By Jon Caramanica (NYTimes)
Leisure Life NYC 559 Myrtle Avenue, Clinton Hill, Brooklyn

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