LUXURY ARRIVALS: A Goyard Boutique Is Coming To NYC

There's Gucci. There's Prada. There's always Louis Vuitton, but status minded handbag carriers have known for a few years now that if you really want an exclusive patterned canvas purse dangling from your wrist, you splurge for Goyard. Available at only six separate points of sale in the entire United States, including a freestanding boutique in San Francisco, three Barneys locations and both Bergdorf Goodman's Men's and Women's stores, the coveted Paris-based brand's website proudly announces, "Goyard does not engage in any form of e-commerce". If you see any websites offering that unmistakable geometric signature pattern, you can be sure that they are phonies. Luddites though they may be, the folks at Goyard have decided to add a fourth door in Manhattan at 20 East 63rd Street which our friends at Racked discovered only from seeing the elaborate plywood scaffolding that currently covers the brownstone it will occupy on Jim Shi's Instagram account (pictured above). There's no word on when the store will be ready to open its doors, but now we will all be watching carefully to see when this stealthy contender is ready to enter New York's hyper-competitive luxury accessory and leather goods market.

Goyard's First New York City Store Will Be Really Hard to Miss (Racked)