ALEXANDRA JACOBS GOES SHOPPING: Nostalgia In SoHo Edition

In tomorrow's Thursday Styles, our Critical Shopper Alexandra Jacobs tells us about Aurelie Bidermann's new jewelry store in SoHo with an uncharacteristically emotional point of view. "Thoughts of my father, who died in early June, overwhelmed me," she writes upon visiting the store, and so the usual nit-picking seems far beside the point. She is more struck by the emotional significance of jewelry as a gift or a symbol of shared affection.

With nature-based forms in precious materials, Ms. Bidermann's jewels are subtly scaled and easy to wear, if not particularly inexpensive, but our shopper is less interested this week in what these baubles look like than what they will mean to whoever eventually winds up wearing them.

Critical Shopper: Embracing Simple Pleasures By Alexandra Jacobs (NYTimes)
Aurelie Bidermann 265 Lafayette Street between Spring & Prince Streets, SoHo