Dolce & Gabbana has had an odd history on Madison Avenue over the past 10 years or so. First they had a sizable boutique there. Then they renovated it and expanded into the building next door, and then de-expanded back down after opening an immense brand palace on Madison Avenue last year. Now Italian design duo are on a growth trajectory again by taking over what appears to be the entire townhouse across the street at 820 Madison.
Once the home of a Baby CZ, a luxury children's boutique, and the Valery Joseph salon on the second floor, it now appears that the entire building between Jil Sander and Proenza Schouler is being taken over by the designers, and if the imagery on the plywood is any suggestion, they are planning... a huge children's store? While pricey kids clothes are no strangers to Madison Avenue, or even this particular address, two or three floors of them seems like a lot even for Dolce & Gabbana. We would have guessed that the brand might be following the lead of neighbors like Lanvin, Ralph Lauren and Bottega Veneta by opening a separate men's store, but maybe their children's lines are growing faster than we might have presumed. Details are scarce at the moment, but the sign says "Coming Soon", so maybe we won't have to wait too long to find out for sure.