ONLINE TO WALK-IN: Trunk Club To Step Off The Web On To Madison Avenue

Yet another online retailer is taking the plunge into New York City retail by opening a brick-and-mortar store in the heart of Midtown Manhattan. Menswear outfitting service Trunk Club has leased a whopping 26,190 square feet over six floors on the corner of Madison Avenue and 51st Street in the historic Villard Houses (pictured above) at 455 Madison Avenue just west of St. Patrick's Cathedral. Trunk Club joins a roster of online retailers who have opened stores in New York including Bonobos, Birchbox and Warby Parker and even Amazon which is planning a 34th Street store for the coming Holiday Season. This won't be Trunk Club's first freestanding store, there are already units in Los Angeles and Chicago, but it will be its most prominent as well as its first after being acquired for $350 million by Nordstrom over the summer. situated between park Avenue's business corridor and Fifth Avenue's parade of flagship, the upcoming store should be able to take advantage of tourist traffic as well as the floors and floors of nearby businessmen who are happy to leave their wardrobing choices to a subscription service. There's no word yet on an opening date, but it will be interesting to see how Trunk Club will translate the concept of a personally curated clothing delivery to a store that is open every day.

Trunk Club to try on Madison Avenue for size (Crains)