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It's WANG Day At H&M
And It's Going To Be Crazy

RackedWangPreviewThe Shophound will not be reporting from various H&M locations around the city for the simple reason that it seems clear that the launch of the Swedish chain's collaboration with Alexander Wang looks to be the biggest, craziest, most popular collaboration it has had since, well, probably since 2004 when they first started doing them. Our friends at Racked hit the special VIP preview shopping session for press last night (at left) and reported that the racks were picked clean within an hour. It's not surprising at all. This appears to be one of the most heavily promoted collaborations the chain has ever done including not only the obligatory TV commercials and subway and outdoor advertising, but a huge celebrity pre-launch party a couple of weeks ago that included a heavily produced runway show featuring more top models than any Fashion Week runway show had on hand last season plus a rare performing appearance from Missy Elliott. So, there's all that plus the fact that of all the designers H&M has joined forces with, Alexander Wang is, so far, the most wildly popular among the young customers whose business the chain cultivates. On top of that, rather than presenting new versions of tried and true signature pieces, this collection includes brand new designs that Wang fans won't already have in their closets. The participating stores carrying the collection will open at 8 AM today, and though H&M will be implementing the color-coded bracelet timed shopping session system that has worked for past collabs, it will probably still be pandemonium. Our advice, if you want to buy any of the collection,  is to be on the retailer's website when online shopping commences and act as fast as you can.
Best of luck to you.
It's going to be a madhouse.

The Alexander Wang X H&M Preview Went Down in a Real Way (Racked NY)


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