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Target Heads To Palm Beach For Spring With Lilly Pulitzer

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Spring is only a few months away, which means that it's time for a new Target collaboration line. After a few inconsistent outings with less well-known, up-and-coming designers, the chain is headed to safer, sunnier waters with preppy American icon Lilly Pulitzer. If it will be nearly impossible for Target to re-create the frenzy of its Missoni and Liberty of London team-ups, Target is betting that a perennial favorite of upper-middle class white ladies will bring the masses back to its doors on April 19th. The 250-piece collection will include apparel, shoes and accessories for girls, women of all sizes as well as home items, outdoor entertaining accessories, beach gear, travel accessories and more —all festooned in Lilly's signature love-em-or-hate-em day-glo floral prints. Have a look at a few photos of this week's launch preview event from Target's in-house blog in the gallery above, and take a look at the promo video below, and decide if you want to be a Palm Beach Lady this Spring.

Ticket to Sunshine: Introducing Target’s Latest Limited-Edition Collection (A Bullseye View-Target)


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