FLAGSHIP FLASH: Moschino's SoHo Location Revealed

A couple of weeks ago, we learned that Italian designer brand Moschino was planning on returning to the New York retail scene sometime this summer with a boutique in SoHo designed to reflect creative director Jeremy Scott's updated image for the label.
But where?
Today, WWD has announced that Moschino has signed a lease at 73 Wooster Street (pictured above via Google) between Spring and Broome Streets for a 3,700 square foot store still. The 1929 building was originally built as a parking garage, and the street level has been home to Sleep Studio, a boutique dedicated to pricey mattresses, pillows, bed linens and other luxe sleep related accessories geared toward creating the optimum conditions for a restorative night's sleep that has obviously failed to strike the right chord with Soho shoppers.
The upcoming Moschino store is expected to reflect the style of the label's newly opened boutique in West Hollywood, California, so look for big windows featuring elaborate displays of Scott's witty runway pieces. Given the unpredictable amount of time it can take to prepare a new store in Manhattan, Moschino may or may not be able to meet a Summer 2015 deadline, but let's keep our fingers crossed. 

Moschino Signs SoHo Lease (WWD)
Previously:
Fast Return: New Look Moschino Boutique To Arrive In SoHo This Summer