Last Summer, The Shophound spied an innocuous little sign indicating that New York would get the first TOMS store on the East Coast by the end of 2014. As often happens, however, New Years came and went with no opening, and no particular signs of progress at the Elizabeth Street storefront in NoLita that the charitable brand had indicated would be its latest outpost. With Fashion Week upon us, the optimum moment to publicize a new retail venture is just around the corner, and it looks like, however tardy it may be, Toms is getting ready to open its doors. Last weekend we spied a new awning and new signage at the store (pictured above), so hopefully, it won't be too much longer before New Yorkers get to browse a comprehensive offering of the brand's exceedingly popular shoes, eyewear and other accessories, and take advantage of the company's now famous policy of donating one individual product to a person in need for every one it sells. So far, no official announcements have been made, but keep an eye on the block of Elizabeth Street between Houston and Prince Streets for any activity.
TOMS To Take Up Residence In NoLita