This morning on the news, newscasters noted that the big Apple Watch announcement was scheduled for today, and the big question was whether or not people would really want such a device?
Well, we watched most of the presentation and, trust us, you will want one.
Even supermodel Christy Turlington —an early adopter who was allowed to test it out while running a half-marathon— loves hers.
Endless column inches are being written at this very moment, so we won't bore you with the technical details. For that, we suggest checking the dedicated sites like AppleInsider, but here is some of the basic information you will want to know:
- The watch will be available to examine in person at Apple Stores on April 10th, which is just about one month away. Pre-ordering online will begin on that date.
- It will ship on April 24. Expect it to sell out immediately, and look for lines comparable to the worst iPhone lines. Will we be seeing packs of shady cash only smugglers bogarting product? Almost definitely.
- There are two sizes in each of the basic styles with a price difference of $50 depending on the size. Apple Watch Sport in high-tech aluminum comes in 10 models starting at $349 for the 38mm and $399 for the 42mm. The stainless steel Apple Watch comes in 20 different models starting at $549 - $599 for the fluoroelastomer sport band model and going up to $1,049 - $1,099 for the Space Black case with matching steel link bracelet. Faces can be downloaded and changed at whim, and bands for the steel models are interchangeable, but additional ones must be purchased separately.
- The 18K gold Apple Watch Edition (pictured above) comes in 8 models starting at $10,000.
Tim Cook only specified that it would be available at "select" retailers, which suggests a very limited exclusive or semi-exclusive distribution befitting watches in that price category. Rumors have Nordstrom in negotiations to carry it, and we suspect that Neiman Marcus, Bergdorf's, Barneys and Saks have been targeted as well as a few major jewelers. Expect an announcement closer to the launch date, probably not before the end of March regarding exactly who will carry it.
So there's the basic when-where-and-how-muchinformation we have right now. If you were wondering if it would be appealing, then rest assured that it is. You will be able to talk on the phone with it like Dick Tracy! Not to mention all the other kinds of features and uses it will have.
Will you want to give up a beautiful vintage Rolex or an elegant Cartier watch to wear it? Well, that's a different question. It may lose its luxury cachet if as many people who carry iPhones are also wearing Apple Watches, even with the customizable face displays. How it will affect the analog timepiece industry remains to be seen, but it's hard not to imagine at least a temporary dent in business for traditional watchmakers.
Anyway, what we do know is that there will be frenzy at the apple store on April 24th. Brace yourselves early adopters. It's going to be along wait in line.