POP-UP FRENZY: Shoppers Are Going Nuts For Target's Lilly Pulitzer Collaboration Right Now In Bryant Park

Our friends at Racked got up at the crack of dawn, bless their hearts, to see what the response would be to Target's one-day pop-up shop for the upcoming Lilly Pulitzer collaboration. Apparently it was good, because reports have eager customers lined up around the New York Public Library on Fifth Avenue just to get inside the tent set up for the event. New Yorkers have been known to swarm to these pop-ups that Target has staged in the past, but they haven't done one in a while, and we wondered if the very specific Lilly style would have as great of an appeal as the Liberty of London and Missoni collaborations had in past years.
It looks like it does.
If you want to hit the pop-up today, plan on a long wait, but if not, now you know to be extra prepared and be an early bird when the collection gets officially launched on Sunday in Target stores and online.

Lillypocalypse: Hundreds Lined Up to Shop Lilly for Target at Bryant Park (Racked NY)