Roots To Reappear On Elizabeth Street
April 15, 2015
Elizabeth Street shoppers have noticed that the casual Canadian sportswear brand Roots is setting up shop at no. 228 —opening date to be determined,though the craft paper and stenciled logo suggests that it might not be far off.
Roots, Roots. Where do we know them from?
Oh yeah. It seems so far off now, but this is not the label's first store in New York. Longtime SoHo shoppers will remember there once was a fairly large Roots shop on Lafayette Street sometime during the 90s (?) where G-Star now lives. The Elizabeth Street outpost is part of a new retail strategy for the company which up until last year operated most of its stores through franchise arrangements. This will be the brand's first company owned store in New York and the only one in the U.S at the moment. It looks like it will be somewhat smaller than its last flagship, but it represents a welcome return to the city for fans of the brand's very basic, very casual, comfortable sportswear and, possibly more importantly, well made, reasonably priced leather accessories and shoes.
Canadian Apparel Company ‘Roots’ is Opening a Store on Elizabeth Street (Bowery Boogie)