CHAIN GANG: The Biggest H&M Store In The World Opens In Herald Square On May 20

In a rare instance of timeliness, the H&M store that is taking over the former Herald Center will open on May 20th, two weeks from yesterday and one month before the "Summer 2015" date indicated on its signage officially begins. It's comforting to see H&M buck the trend of stores that seem to take forever to get built, and the date will get even more attention because singer John Legend has been pressed into service to open the store.
The store at 63,000 square feet will be H&M's biggest in the world with four floors collecting every single one of the chain's product categories including newer lines like H&M Sport and H&M Mama. It trumps the now puny 50,000 square foot store that opened last year on Fifth Avenue and was itself, for a time at least, the biggest store in the chain. That will leave the chain with three stores on the 34th Street shopping corridor, although the one closest to Herald Square between Fifth and Sixth Avenues is slated to close. More details about opening festivities are likely to be disclosed in the coming week, so stay tuned.

John Legend to Open H&M Store (WWD)