COLLABORATION ANTICIPATION: Adam Lippes Joins Target's Plaid Brigade for Fall

 

 

All about plaid. #comingsoon. @TARGET #adamlippesfortarget

A photo posted by adamlippes (@adamlippes) on Jun 3, 2015 at 5:28am PDT

As the designer collaboration train rolls on, Target has announced that its fall "Plaid Takeover" promotion will include an exclusive collection by designer Adam Lippes to span apparel, accessories, pet goods and home furnishings. The line will consist of over 50 items in a buffalo plaid theme, and few other details about the collaboration have yet been released beyond that the promotion will start in August and extend through October, and Lippes' collection will hit stores on September 27th. The designer broke the news on his Instagram page (above), and tells target's own blog, "As a designer, I’ve always admired Target’s ability to make beautiful products available to everyone. I was thrilled when they approached me with the challenge of creating an entire collection around buffalo plaid. It’s also been exciting to design for categories that are entirely new for me." Look for more reveals throughout the summer designed to encourage you to get your lumberjack on for fall.

It's a Plaid, Plaid World at Target this Fall (Target/A Bullseye View)