FAO Schwarz ThisClose To Signing A Times Square Lease
June 29, 2015
Though FAO Schwarz has only a couple of weeks left before it leaves its longtime home in the GM Building, it looks likely that it will be back in Manhattan by 2016's Holiday season in a retail space that is remarkably similar to its soon to be former neighbor the Apple Store. The Commercial Observer reports that, as had been rumored earlier, the legendary toy store is about to wrap up negotiations to move into an underground space currently being reconfigured at the Paramount Building at 1633 Broadway between 50th and 51st Streets, Originally a sunken plaza not unlike the one that predated the Apple Store in front of the GM building, the new space will have a street level entryway similar to the Fifth Avenue Apple Store's "Cube" (rendering above) which will lead to 40,000 square feet on two underground levels with 14-foot ceilings, allowing for some of the dramatic displays that made FAO Schwarz famous. The Observer reports that the 15-year lease will cost about $4 million per year, a substantial savings on the reported $15.6 million it currently pays on Fifth Avenue, not to mention the increase it would pay had it chosen to remain where it is.
Executives at Toys 'R' Us, FAO Schwarz's parent company, have declined to confirm the new location for the store, but one would be hard pressed to find a better new location for the tourist magnet.
FAO Schwarz Wrapping Up Negotiations for Xmas 2016 Opening in Times Square (Commercial Observer)
Fifth Avenue Farewell: FAO Schwarz Officially Closing In July