COLLABORATION ANTICIPATION: Here's A New Look From Balmain X H&M
August 20, 2015
EXCLUSIVITE MONDE Découvrez un nouveau look @Balmain x @hm #HMBalmaination dans #ELLEenkiosque http://t.co/70x8KT37BH pic.twitter.com/xxjw5aVmum
— ELLE Fashion (@ELLEfashion) August 20, 2015
There's no going back to the old fashioned press release for H&M which has taken a social media heavy strategy to promote its upcoming collaboration with Balmain. Today it's a tweet from French ELLE (pictured above) of a strong shouldered minidress with long sleeves, a skimpy hemline and lavish embroidery that indicate the unmistakable signature of Balmain creative director Olivier Rousteing. Since the collaboration was announced on the red carpet of the Billboard Music Awards and via Instagram, we should start to expect more images of the collection to casually drop until the official launch on November 5. It's looking like a good season for collaborations with Adam Lippes' Target line coming next month, the upcoming Uniqlo x Lemaire introduction and the always reliable GAP X GQ's Best New Menswear Designers quartet of capsules. Stay tuned for more updates.
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