With the chain's second New York store set to open on Fifth Avenue in a couple of weeks, H&M-owned retailer & Other Stories is confirming its position as the quirky new contemporary chain to watch with an announcement that it is collaborating with the Rodarte label designed by sisters Kate and Laura Mulleavy for a capsule collection to launch in Spring 2016. It will be the chain's 16th designer collaboration, and the Mulleavy sisters' third team-up with a retailer to reach a broader audience. WWD reports that the collection will range from $29 for tights to $325 for a sequined dress. Though images of the collection have been kept under wraps, one exclusive teaser look at the line debuted on Vogue.com featuring some crystal studded tights and a mismatched pair of chunky, sparkly high-heeled sandals. The collection will include accessories and shoes as well as ready-to-wear.
“Through this special collaboration with & Other Stories, we are excited to translate the Rodarte narrative into a new environment. [The unique positioning] of & Other Stories in the fashion landscape has allowed us to create a truly special collection,” say the Mulleavy sisters in a statement released by the chain. The sisters got their first taste of collaboration with a capsule for Target several years ago, and then launched a more wide-ranging Rodarte collection with Opening Ceremony a few years later that looked like a stab at forging a more commercially lucrative future for the company. That line was discontinued after a couple of seasons, but it looks like & Other Stories might offer a better price point for the label to make more of an impact with a less expensive collection.
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