COLLABORATION ANTICIPATION: Watch Tomorrow's Balmain x H&M Launch Event On Periscope . . . Of Course

The Balmain x H&M promotional machine will kick into high gear tomorrow night at 23 Wall Street when the chain and designer Olivier Roustieng will throw what is expected to be a glittery, celebrity studded runway show. Of course, it would make sense to live-stream the event on the internet and it will be.
On your phone.
The event will be streaming through Periscope, mainly because it is the new thing that every likes to talk about. Is it better than a regular live-stream on your laptop or tablet? Not really, but the show should be entertaining with all the new supermodels, so it's worth giving it a shot, and perhaps a more polished video will show up online if your tolerance for extended, shaky hand-held video streaming is as low as ours is. If you are unfamiliar with the app, just download it to your phone (it's not available for iPads, unfortunately), follow H&M and wait for the alert sometime tomorrow evening. The line launches on November 5th and, realistically, you should probably start camping out outside the store right about now.