Perhaps no designer brand has benefitted more from an H&M collaboration than Balmain. The publicity onslaught leading up to that launch has turned the it and its current creative director Olivier Roustieng from insiders' niche label to multimedia phenomenons in a matter of months, and, for New Yorkers, the cycle is now fully complete with a Balmain boutique opening on Wooster Street today. This store will have the real stuff —no more cut rate collaboration capsules— with staggering price tags to match, and it's the first Balmain boutique in the U.S., one of only a handful worldwide. Compared to the H&M launch, the boutique is opening fairly quietly, but its arrival continues to fortify SoHo's position as a premier alternative to Madison Avenue or Midtown for luxury brands.
Well, it looks like a misleading item on Vogue.com suggested that the Balmain boutique was opening on the 19th, but a stroll past 100 Wooster Street nearly indicated that is not the case. The store should be coming soon, though. We just don't know exactly when.