SAMPLE SALE FRENZY:
The Herschel Supply Co. Sample Sale Line Is Crazy Long
November 5, 2015
Last May, The Shophound stopped by a below street-level bar on Chrystie street for the HERSCHEL SUPPLY Co. Sample sale. There was a modest line, but nothing that seemed like too much of a inconvenience for a Saturday afternoon. There were great bargains inside on products that aren't too expensive to begin with.
Well, things have changed.
Today, we stopped by 250 West 39th Street around noon (doors opened at 11) to check out this season's sale, expecting the same sort of public response, and boy were we surprised. Not really, though. Herschel has only become a more popular brand in the last sixth months outfitting hipsters and school kids alike with well designed, affordable bags and accessories, so it's not that surprising that lots of people would hit the sale. It's just surprising that so many would line up along 39th street all the way to Eighth Avenue, around the corner and halfway to 38th Street (pictured above). We heard that shoppers were being allowed a 15-minute time limit to make their choices, which seemed reasonable, and since the sale was in a street level space, we were able to get a peek inside the dingy windows (pictured below) to see that there looked like a good selection of merch for shoppers.
No, we did not wait in the line mainly because we had a pretty good idea of what would be there and we really weren't up for waiting in line for a hour for things we didn't have a specific need for.
The sale is supposed to run through tomorrow afternoon, so there may be a chance to stop by more conveniently after the rush subsides. See our SALE ROLL at left for details.