COLLABORATION ANTICIPATION: Have A Look At The First Images For Uniqlo x Liberty Of London
February 18, 2016
We can barely keep track of Uniqlo's plethora of designer collaborations this season —and that's not a complaint. As we anticipate the launch of the next and final (sob) Uniqlo and Lemaire capsule in a couple of weeks, we can look forward to the release of the chain's team-up with Liberty of London which is now expected just a couple more weeks after that. The fast folks at Vogue UK released three images online this morning from the ad campaign that we feel confident will be festooning buses and subway cars throughout the city in a matter of weeks. Shot by superstar Nick Knight and styled by Charlotte Stockdale, the three images present the kind of medley of Liberty's renowned floral prints that we would hope to see from the famous brand. So far we only have images of the women's collection, but the collaboration will include merchandise for men and children as well. "We have selected highly popular, vibrant floral patterns from among the Liberty prints, adored throughout the world by people across generations and cultures, and brought them together with Uniqlo's cutting-edge sensibilities to be reborn as LifeWear," says Yukihiro Katsuta, Uniqlo's head of research and design. The collaboration comes as the British brand celebrates its 40th anniversary, and the images apparently only touch on the offerings to come from the collaboration. We hear that floral down puffer jackets are on the way. If you can recall the mania that ensued when Target's Pop-up for its Liberty collaboration got cleaned out in record time a few years ago, then you will know to get up early to hit either the web or a Uniqlo store on the morning of March 18th. Set your alarms now.
EXCLUSIVE: Uniqlo X Liberty First Look (Vogue UK)
Comments