It's the time of year, when designer collaboration fiends start looking to the big red bullseye to find out what collection they will be clamoring to this spring. Today, that question has been answered as Target announced its upcoming 200-piece collection created with iconic Finnish design and textile house Marimekko. "We’ve had our eye on Marimekko for quite some time, and can’t wait for guests to have a chance to shop this limited-edition collection in just a few short weeks," says Target's senior vice president, product design and development, Julie Guggemos. Inspired by the nearly 24-hours of sunshine during the height of Finland's summer days, the collection includes beach and swimwear for women and girls, outdoor décor, furniture and entertaining items ranging in price from $7.99 for sunscreen to a $499.99 paddle board. Most pieces are promised to be under $50, however. Look for the frenzy to begin in only about six weeks when the collection hits stores and Target.com on April 17th.
Target Announces New Design Partnership with Marimekko: It’s Finnish, Target Style (Target Corporate)
See some more images from the collection after the jump