FOOTWEAR UPGRADE: Melissa Shoes To Move To Former Tommy Hilfiger Space In SoHo

Fans of shiny, plastic shoes will be pleased to hear that Melissa Shoes is reportedly moving its flagship store from a modest storefront on Greene Street to  Tommy Hilfiger's former store at 500 Broadway (pictured above) right next door to Bloomingdale's. The Brazilian brand known for its leather-free footwear and collaborations with designers like Karl Lagerfeld, Vivienne Westwood and Jason Wu, to name a few, will enjoy a big step up both in profile and square feet nearly doubling the store's selling space and increasing visibility immeasurably. As for the store that the brand is leaving at 102 Greene Street (pictured below), it is rumored to be Fendi's next home at SoHo, suggesting that the odd, windowless space right next door that Fendi recently moved into is in fact just a temporary space for the main luxury brand as it waits to move into a more appropriately proportioned store.

Melissa Shoes to make big footprint in Soho with new Broadway store (TheRealDeal)
Previously:
Fendi's New SoHo Store Is Open As Louis Vuitton Takes Over Its Old Space