POP-UP ALERT: Kanye West Is Having A Pop-Up Shop In SoHo Today Through Sunday

PABLO POP-UP SHOP MARCH 18-20 FRI 4-8 PM SAT SUN 12-8 PM AT 83 WOOSTER IN NYC pic.twitter.com/j1t9Ng5JkO

— KANYE WEST (@kanyewest) March 17, 2016

Here at The Shophound, we admit we have not been at the forefront of breathlessly covering the fashion comings and goings of celebrity vortex Kanye West, but it might be remiss of us not to pass along the intriguing information that he is holding a pop-up shop in SoHo starting today at 4 PM through Sunday on Wooster Street.
From the above tweet, it would seem that the shop is centered around his current, constantly changing album, The Life Of Pablo. It isn't the first time he has had album-related pop-up shops, but this particular release doesn't seem to be following any conventional formula. There's also the vague possibility that this is where he will release his Yeezy Season 2 collection, or at least some of it, since, as far as we can tell, it has not appeared at all in any retail stores despite his already having extravagantly shown a Season 3 line during New York Fashion Week last month. Or perhaps Season 2 will never come out since Adidas refused to produce the apparel items because they were too expensive. Who knows?
If you are a Kanye fan, then you will want to hightail it down to SoHo as soon as possible.
If you hate mob scenes, then you will know to steer clear of Wooster Street between Broome and Spring Streets this afternoon.