Bally & Georg Jensen To Move A Few Blocks Up Madison Avenue
March 31, 2016
The game of Musical Stores on Madison Avenue will continue as famed Swiss shoe and accessory brand Bally will move from its current home in the GM Building to Georg Jensen's shop at 687 Madison. Georg Jensen, by the same token will relocate further uptown to 698 Madison.
what may seem like lateral move for both companies may in fact be something of marginal improvement for Bally, which has endured continuing efforts to reposition and improve its fashion image in its GM building location through a series of creative directors. The move will have it taking the entire southeast corner of 62nd and Madison including not only the Jensen store but also the adjacent former Church's shop which has been closed for several months now creating a total of about 3,000 square feet. It is a somewhat more favorable location just a block up from Barneys with a much more intimate scale than the cavernous GM Building space.
Georg Jensen's new home will have be the former Kentshire shop where, between the ground floor and the basement, it will have 1,600 square feet to display the famous Danish jewelry and silver designs.
No word yet on who will takeover the current Bally store which is on the back end of a wing that features a temporary (or possibly not so temporary if rumors are to be believed) Cartier store, and if there is a new Church's store in the works, something New York City hasn't been long without in decades, then it is still under wraps.
The WTC transit hub is an exhausting mess (NYPost via The Real Deal)