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TV STYLE:

The Fashion Fund Season 3 Is Now Streaming On Amazon

The Shophound has been a fan of the first two seasons of The Fashion Fund, the reality series that depicts the competition among emerging American fashion designers for the CFDA/Vogue Fashion Fund prizes. Sadly, our fandom put us in something of an exclusive group, mainly because the show was broadcast on the cable network Ovation.
What's Ovation?
Yeah, that was a big part of the problem.
(Note: Ovation is in fact a very fine cable network that has yet to break through to the larger TV viewing public despite that fact that it does have many excellent programs. If you were a fan of the old, original 1990s versions of A&E or Bravo then you would probably like Ovation —that is until it is eventually forced into running reality shows about warring nail salons or the ongoing search for the Sasquatch.)
For Season 3, The Fashion Fund has found a home on Amazon, which could actually get the show a larger audience. We have not yet caught this season, but the previous two have been a fascinating look into the very real struggles of designers in the process of managing new businesses. It shows how it takes so much more than just design talent and sewing skill to make a successful fashion brand. it also gives always fascinating glimpses of major industry figures like Anna Wintour, Diane von Furstenberg and Jenna Lyons among others at work advising and challenging the designers as they compete for mentoring and cash awards from the fund.
The episodes are bring doled out on a weekly basis, and the first two are now online and viewable for free (apparently whether you subscribe to Amazon Prime or not). This season's competitors include Baja East, Baldwin, Brother Vellies, Cadet, Chromat, David Hart, CG, Gypsy Sport, Jonathan Simkhai and Thaddeus O'Neil. Check out the trailer for this season above.

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