JON CARAMANICA GOES SHOPPING:
Chelsea Homecoming Edition
April 8, 2016
There isn't exactly a Critical Shopper column in this week's Thursday Styles, but Jon Caramanica wrote about going to Barneys in Chelsea, so it seems to be one in all but name only. As per usual, the review begins with a little nostalgia. This time its our quasi shopper's memories of a Brooklyn childhood where the thought of Barney's (It had an apostrophe once) seemed too fantastical to be real (except that Mom had been quietly shopping there for herself all along). But that was a different Barneys than the one that currently sits on Seventh Avenue between 16th and 17th Streets. Even Caramanica notes that this new flagship store seems to be missing something, or a lot of things. "It’s like the airport version of the Madison Avenue store, perhaps more a suggestion of actual Barneys than the thing itself," and then, "It’s the MP3 to the FLAC file of the main store," —remember, he's a music writer too. Well put, although, to us it's more the the remix that bears almost no resemblance to the original track.
After all, Barneys in Chelsea is essentially a women's store now. The store that built itself on men's suits now devotes only a fraction of its space to any kind of men's apparel, and there is neither a traditional tailored suit nor a necktie to be found in the entire place. Caramanica calls the merchandising scheme "ruthless" allowing for only the most reliably profitable items, which is why, like in any other department store the main floor is an "ocean of handbags", and Chelsea Passage, the home department named after the neighborhood where it was born, has been neglected altogether. In the end, our shopper finally finds satisfaction in the basement in the chair of the Blind Barber, which tells us that maybe the inevitable comparisons to other versions of the store miss the point at the new Chelsea Barneys.
Living the Barneys Life By Jon Caramanica (NYTimes)
Barneys New York 101 Seventh Avenue at 16th Street, Chelsea