The Second Week In July Will Be The Last For Scoop NYC
May 19, 2016
Today's Thursday Styles has a look back at the rise and fall of the Scoop NYC boutique chain that is currently in the process of liquidating, and the most significant bit of information it reveals is that the chain will finally shutter its stores on the second week of July. That gives it about eight more weeks to get rid of its inventory which should mean escalating discounts through the sale period. It's not exactly the best time to be liquidating, since Scoop will be competing with the regular seasonal markdowns in all of the other stores that have the same merchandise, and it will have to go a bit deeper than the 20% off it has mostly been offering for the past couple of weeks in order to compete with regular old sales elsewhere.
Otherwise, the story told in the article by former insiders is much as we have heard. The once hot chain lost a bit of its mojo when co-founder Stefani Greenfield departed and the up and coming labels it helped to discover became less exclusive and opened their own boutiques —generally in competing locations— and became mainstays in the burgeoning contemporary departments of major retailers like Saks and Neiman Marcus. Instead of replacing those maturing labels with newer, hotter ones, the store chugged along as a comfortable if less essential stop the millennial shopping tour until skyrocketing rents and ill-advised leases did it in Now there are eight weeks left to how much Scoop can slash its prices enough to make us all come back to clear its racks and shelves.
Liquidations are an inherently bittersweet stage of a store closure, but we will try to keep shoppers updated on just how much of a discount is being offered.
The Last Days of Scoop By Marisa Meltzer (NYTimes)