John Hardy's First New York Store Will Be Steps Away From His Main Rival
June 10, 2016
Jewelry designer John Hardy has built a strong business over the past few decades with his intricately handmade silver and gold creations sold mainly through major department stores like Saks Fifth Avenue and Neiman Marcus, but now that his label is under new ownership, its distribution is being re-thought with his first freestanding U.S. boutiques opening this fall. One will be in Houston TX, but the other, more prominently, will be on Prince Street in SoHo, number 118 to be precise (pictured above) which happens to be just a couple of doors away from his main competitor in the luxury silver jewelry game, David Yurman. It's never a bad thing to place your store near your competition. It only makes it easier to fight for the customers you share, although placing it two doors away on the same block might be just bit obvious. The 1,200 square foot store (rendering pictured below), formerly a BareMinerals location, is set to open in November, just in time for Holiday Shopping, and customers will see a newly elevated offering featuring more gold and precious stones alongside Hardy's famous Bali-crafted silver chains and bracelets.
John Hardy Plans U.S. Retail Expansion (WWD)