Jason Markk's Sneaker Cleaning Shop Plans An NYC Pop-Up This Montn
June 9, 2016
Did you buy some spanking-fresh, white Adidas Stan Smiths a couple of years ago?
Have you been dutifully wearing them with everything?
Are they now a little bit (or a lot) less bright and white than they once were?
If you have been searching for ways to restore their fresh look, then you may have stumbled upon Jason Markk, who has turned sneaker maintenance into a new industry by creating products that allow collectors, enthusiasts and just regular old sneaker wearers to stave off the inevitable moment when their beloved kicks finally, just "die" from wear and tear. Markk's sneaker care kits have shown up in retailers ranging from J.Crew to footwear temple Kith, and he has finally opened his own flagship concept store in Los Angeles (pictured right) where you can drop off your shoes for a refresh just as if it were a dry cleaner. Services range from a $10 Classic Clean to the $65 Purple Label Detail featuring a deep cleaning and reconditioning of beloved sneakers. The good news for New Yorkers is that, according to the New York Times, Markk is bringing this in-store service to New York City with a pop-up shop from June 18th to the 26th at the Footaction store on 14th Street. Hopefully, this will be a test for a more permanent East Coast outpost, because you don't have to be a raging sneakerhead to feel the pangs of regret at eventually having to relegate a favorite pair of hard to find Nikes or Adidas to the trash heap because you have chosen to actually wear them instead of keeping them preserved for posterity.
Jason Markk Pop-Up at Footaction Star Club, 22 East 14th Street between Fifth Avenue & University Place, Union Square
Scuffed-Up Sneakers? No Way By Steven Kurutz (NYTimes)