COLLABORATION ANTICIPATION: UNIQLO's Tomas Maier Collection Arrives In 2 Months—See The Lookbook Now

All Images: UNIQLO.com

It's a collection for fans made by a fan. Uniqlo's announcement that it was collaborating with Bottega Veneta creative director Tomas Maier has caused a stir of excitement among the quiet but expansive base of customers who like casual but stylish clothing that may not turn heads like the latest Paris runway confection, but express sophisticated style in subtler ways. Most of these individuals are already Uniqlo customers, drawn in by their well priced basic cashmeres in other prosaic items as well as the erstwhile +J collection that the designer Jil Sander designed between luxury gigs and, more recently, the Lemaire collaboration that morphed into a permanent, premium Uniqlo U "LifeWear" line. It turns out that Maier himself is a Uniqlo fan as well, so who better than he to merge the style of his own signature label with the mind-boggling production capabilities of the Japanese mega-chain. Maier and Uniqlo fans will be waiting and ready when the Tomas Maier x Uniqlo collection arrives online on the evening of May 17th, and in stores on the 18th.
While he is best known for his extravagant Bottega Veneta designs, the collaboration will be done under Maier's own label. While it has been a niche brand, it actually predates his Bottega days, and is now being more heavily supported as a result of the designer's most recent contract renewal with the owners of his day job. This collaboration appears to be part of the program to raise Maier's own profile, and it expresses the casual, beachy look of his brand. The color palette includes recognizable hues from earthy neutrals as a base with shots of vibrant reds, oranges and purples. The military fatigues he has interpreted so many times make an appearance in versions of a multi pocketed jacket for men and women, meant to top swimwear for both. Maier's palm tree insignia is incorporated into prints and discreetly embroidered at the hem of tees and polo shirts, while other military details abound on shorts, and women's skirts. As with other designer collaborations from the chain, the styles will appear familiar to those who have followed Maier's label, but they will come in at Uniqlo prices, so be prepared for multiple purchases to stock up. It will be perfectly timed to provide a smart summer brach wardrobe, giving us two solid months to save up. See the collection in action below with the entire lookbook below, or click HERE to see each item in the complete collection (with prices) online to make your early picks. 

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Tomas Maier x Uniqlo SS18

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