SCANDAL du JOUR:
Abercrombie's Push-Up Bikini For Girls Hits The Outraged Airwaves
March 28, 2011
It's been a while since Abercrombie & Fitch has been able to whip up a bona fide scandal. From nudity in the A&F Quarterly to those racist t-shirts (remember them?) the chain has always been able to raise someone's hackles, and the latest was all over the morning TV shows today: a padded bikini top for girls starting at age 7.
It hardly seems worth joining in the outrage over such a product at this point. The inappropriateness of it would seem to be staggeringly obvious, and yet thoughtful judgement has never appeared to be an important part of Abercrombie's merchandising decision-making process. In the past the chain has generally caved to the public's ire. The Quarterly, despite a brief reappearance last year, was discontinued, and those "humorous" Chinese-themed t-shirts were pulled from the shelves. In this case, however, they seem to be defiant as the Ashley Push-Up bikini top has merely been retitled a "triangle" top, and put on sale. Of course, as any swimsuit shopper knows, a triangle usually refers to an unstructured top with no support —a simple triangle of fabric— and this creepy little item is somewhat more than that. Expect this story to continue for a day or two, and dominate the 5 PM newscasts before it disappears into the vague memory of scandals past.
Abercrombie gets pushback over ‘push-up’ kiddie bikini (Today Show)
Abercrombie criticized for selling push-up tops to little girls (CNN)