In today's Thursday Styles, Critical Shopper Jon Caramanica is extra critical.
First, he spends several paragraphs on the typical New York apartment dweller's closet dilemma. Does an over stuffed closet mean you have too many clothes or not enough closet space? Who can say –besides Marie Kondo whom we don't even want to get started with.
This philosophical storage discussion is all to lead us to Tomorrowland, not the section from the Disney theme parks, and certainly not the cinematic misfire from earlier this year, but the Japanese sportswear brand which just opened a sprawling boutique on Broome Street in SoHo (pictured at left).
The problem with Tomorrowland's wares is not that they aren't appealing, but are they appealing enough to try to cram into your already overstuffed closet/armoire/dresser/makeshift under-bed storage apparatus? It seems pretty clear that our shopper has not yet come to terms with his own wardrobe space issues. "What you have to watch out for are inessentials that look and feel like essentials," he writes, "clothes that are elegantly designed, well made, reasonably priced and seemingly unique, but which don’t solve an unsolved problem."
This is a problem peculiar to cities like New York where there is an embarrassment of retail riches to choose from, and one has the luxury of discernment. You might not necessarily have to pounce on the first great thing you see because, in all likelihood, there will be five more great things around the corner, anyway.
So he gets picky.
It was hard not to get excited looking at these clothes, though when I tried them on, that enthusiasm faded slightly. The fabrics felt just a hair too deliberate, even for the colder seasons.
It is all gorgeous stuff, but nothing there sings out "You must have me now!" in the right key. In fairness, our shopper concedes that the store is in its early days here, and given a couple of seasons, could hone its offerings better to the wants and needs of New Yorkers —or maybe just to our shopper. Tomorrowland may be better tomorrow, but The Shophound stopped by for a quick look last week, and we thought that Tomorrowland looked pretty damn good for today.
Critical Shopper: Reason to Keep Coming Back to Tomorrowland By Jon Caramanica
Tomorrowland 476 Broome Street between Wooster & Greene Streets, SoHo