Hermès Kicks Off the Downtown Luxury District
June 22, 2007
Hermès finally flung open the doors of its much-talked-about downtown branch today after a star studded launch party last night. The French luxury legend is a pioneer of sorts in the neighborhood which is soon to be home to a Tiffany while every company from Nordstrom to Jil Sander is said to be casing the area for their own outposts.
Island of luxe though it may be, it is here, insisting on calling the 4,000 square foot store Hermès Wall Street despite the fact that the actual store does not actually front Wall Street at any point. It is in fact on Broad Street, directly across the way from the New York Stock Exchange, the most iconic of locations. The question is will they make it there, or will the store die a slow death, bereft of enough like-minded neighbors?
We think they'll live, and to ensure their survival, the company has predictably merchandised this branch with an eye clearly focused on the district's mostly male and mostly rich weekday professional population. If Madison Avenue is the place to go for an Hermès scarf or to get on the Birkin bag list, then this is the store to visit for a tie. Or perhaps a zillion ties.
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