Karl Lagerfeld's Bleecker Street Pop-up Is Only Virtual
January 26, 2012
We're going to go out on a limb and say that Net-A-Porter was just a bit misleading in their press release on Tuesday, because they didn't fully explain that the pop-up shop on Bleecker Street launching Karl Lagerfeld's new KARL line would not be featuring actual merchandise. Silly us, we thought that if you launched a collection at a storefront on one of the city's favorite shopping streets, that there would be goods to buy.
Our friends from Racked tell us that a long line of shoppers descended on the store yesterday morning, and the first 50 people in line got gift bags with items from the collection as promised, but when the shop opened, it was only a display allowing visitors to win items from the collection by using the KARL mobile app and pointing their iPads or iPhones at the window. Net-A-Porter staffers were on hand with iPads to assist the non Apple-equipped, but there was nothing to actualy buy and carry away at that time. On the plus side, they reportedly had hot beverages, so ...free coffee for those who didn't win anything?
You can buy it online at Net-A-Porter right now, and Racked promises us that the shop will start offering real merchandise live tomorrow, Friday the 27th of January, so you will still have your chance to shop KARL like a regular, old fashioned tech-free customer this weekend.
Karl Lagerfeld's New Collection Launched With No Clothes (Racked)
KARL by Karl Lagerfeld To Debut In A Downtown Pop-Up Tomorrow