FIFTH AVENUE FLIP:
Victoria's Secret Will Put A Flagship Where Forever 21 Skipped Out
October 8, 2015
The rumors around 640 Fifth Avenue have been swirling for a while. At one point, it was firmly believed that Niketown would move in after H&M vacated the home of its first U.S. store and its Trump Tower lease on East 57th Street ran out, but we discovered last January that trend driven teen budget chain Forever 21 was to be the next tenant.
Until a few weeks ago.
We aren't sure if it was never meant to be a permanent store but Forever 21 beat a swift retreat from pricey Fifth Avenue last month, leaving a major retail space up for grabs, until lingerie mega-chain Victoria's Secret stepped in to take over the 63,780 square foot store. They won't be hawking bras and panties an the corner of 51st and Fifth right away. The new store is not expected to open until November of 2016, which will give the company plenty of time to transform the space and presumably festoon a remodeled interior in its signature shades of pink.
Victoria’s Secret opening flagship at Vornado’s 640 Fifth (The Real Deal)